18 July 1950 Blackheath, England Cancer is one of the most sensitive signs of the zodiac, and it’s also the sign of creativity and nurturing. Some Cancers, like Richard Branson, express that instinct by conceiving of and nurturing new businesses. In fact with the Sun and the restless Uranus, planet of innovation, both in Cancer, he would be miserable having to focus on solely on maintaining one company. For him, it’s finding the idea and turning it into a thriving concern that’s a big high. His famous daredevil lifestyle comes from another side of his chart - the restlessly courageous Mars is next to the idealistic Neptune. This indicates his need to conquer ever higher peaks. What’s more, it also explains his compassion for those less able and fortunate, and his resulting dedication to charity.